Barstool Sportsbook Launches in Illinois Market
will see its sixth cell option enter its market as Barstool Sportsbook launches in the state today, extending its online service to its third US state. The announcement concerning regulatory clearance got here Tuesday by Penn National Gaming which said the Illinois Gaming Board (IGB) permitted its app. Barstool Sports founder the launch, which is that this afternoon. The Barstool Sportsbook app might be obtainable on Android and on iOS, in addition to for desktop users at 12:00 pm CST on March 11, 2021.
goes stay in Illinois at midday on Thursday
Third Market Launch for Barstool
Illinois will be the third legal jurisdiction where Barstool will have a digital presence together with and. Though the sportsbook has a retail presence in neighboring Indiana and Colorado, the Massachusetts-based company has yet to launch online in those states.
The launch was expected since the Penn National Gaming-owned app had begun promoting availability to obtain Barstool app onto smartphones last week. President and CEO of Penn National Jay Snowden mentioned that the corporate is thrilled to launch its online Barstool Sportsbook in the Prairie State just as the school basketball common season wraps up before stretching their muscle tissue for March Madness.
Sixth Sportsbook in Illinois Market
The Barstool Sportsbook app shall be Illinois’ sixth digital sportsbook, launching within the time ahead of March Madness. This launch can be the primary on-line launch within the Prairie State for the rationale that UK-based final September. Barstool’s digital pores and skin will be tethered to Hollywood Casino in Aurora, and Barstool may have a retail sportsbook as nicely at the Hollywood Casino in Joliet and Argosy Casino Alton.
While thanking the IGB for the regulatory approval, Snowden said his group has developed a web-based sports betting app which is drawing new and present Penn National prospects alike. He stated the company is keen to leverage the building momentum, from its performance in Michigan and Pennsylvania, for the Barstool app with the launch in Illinois. On his company’s year-end conference name, Snowden had said Barstool Sportsbook would launch in a new legal jurisdiction every three to 5 weeks following the Illinois launch. The company plans to diffuse throughout ten states by the end of 2021.
Tough Competition Ahead
Despite the company’s bold plans, Barstool must vie for its market share in a highly competitive market. Illinois sports betting launched in March 2020, a year after the Prairie State legalized sports betting. However, on-line sports betting went live three months later, in June 2020. Initially, the bettors had been legally bound to bear in-person registration. However, considering the pandemic-led scenario, which has remained suspended ever since.and permits for distant registration.
BetRivers was the primary digital sportsbook to enter Illinois on June 18, 2020. The giants and then followed in August, shortly adopted by William Hill and Australia-based PointsBet in September. With 40% of the market share, DraftKings led December deal with, followed by FanDuel (29%) and BetRivers (23%). PointsBet was the distant fourth with 9%, while William Hill had a share of 6% in Illinois sports activities betting. Barstool will face the three giants in Illinois sports activities betting, which have dominated the market, leaving little room for the remainder of the competitors.
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